Our Insights

Podcast

Setting an agenda for organic growth in the digital age

– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

Must reads

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MORE INSIGHTS

Article

Global customer and channel management: What the best CPG companies do

– To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets.... Which ones matter most, and where?
Article

What shoppers really want from personalized marketing

– What customers want and what businesses think they want are often two different things. Here’s what customers are looking... for.
Interview - McKinsey Quarterly

Safe enough to try: An interview with Zappos CEO Tony Hsieh

– Organizations are more likely to innovate and thrive when they unleash the potential of individuals and the power of self-organizing... teams, says the online retailer’s CEO.
Article

Savvy and sophisticated: Meet China’s evolving car buyers

– Our 2017 survey of Chinese auto consumers shows they’re demanding more from carmakers. How can companies keep up with shifts in... this must-win market?
Interview

The Customer Growth Indicator: How to win the battle for initial consumer consideration

– New research reveals how businesses can attract customers when it counts most: at the beginning of their decision journey.
Article - McKinsey Quarterly

When B2B buyers want to go digital—and when they don’t

– New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
Article

Building a marketing organization that drives growth today

– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article - McKinsey Quarterly

The roots of organic growth

– There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced... analytics and digital customer-experience management.
Interview

Why innovative products aren’t enough for a successful pharma launch

– In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients,... an agile approach, and an engaged organization.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these... cultural problems is no longer optional.